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Rothschild Boulevard

2012-01-11T17:16:57Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

'''“Street of the People // People of the Street”'''

The communication concept for Rothschild Blvd is based on the original name of the street, ''Rehov HaAm'' ("Street of the People"), and it refers to three specific social spaces. Each concept part, again, exists of two elements and includes several different communication "channels":

<gallery caption="1: exhibition room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|
Image:Rothschild Blvd 4 Folie4.JPG|
Image:Rothschild Blvd 4 Folie5.JPG|
</gallery>
*strollology tours by residents (adults and kids)
**publication (incl. video clips introducing the guides) and registration through local website
**broadcasting also through local radio station "Radio Rothschild"
*portrait exhibition of residents, local employees, street artists, frequent visitors, homeless etc., stating their personal relation to the boulevard
**also visible at the local website (incl. video interviews of the portrayed people)

<gallery caption="2: dining room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie6.JPG|
Image:Rothschild Blvd 4 Folie7.JPG|
Image:Rothschild Blvd 4 Folie8.JPG|
</gallery>
*local companies (restaurants, banks, etc.) sponsor warm meals for the needy
**publication through the local website, "Radio Rothschild" and social organisations
*residents invite neighbors, random visitors, tourists etc. for an open-air Shabbat dinner (or BBQ or picnic) with home-made food (summertime only)
**publication (incl. video (audio) clip introducing the hosts) and registration through local website and "Radio Rothschild"

<gallery caption="3: play room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie9.JPG|
Image:Rothschild Blvd 4 Folie10.JPG|
Image:Rothschild Blvd 4 Folie11.JPG|
</gallery>
*sport events and children games
**publication (incl. sponsoring by local companies) and registration through local website and "Radio Rothschild"
*street concerts (free of charge) by famous and / or not yet famous local musicians, e.g. Coolooloosh “People of the Street“ (BalkanBeats), Street Music (HipHop), Perets Chayiut (FolkRock
**publication (incl. video clips of the artists) through local website
**live broadcasting also through local radio station "Radio Rothschild"

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

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Rothschild Boulevard

2012-01-11T17:14:47Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

'''“Street of the People // People of the Street”'''

The communication concept for Rothschild Blvd is based on the original name of the street, ''Rehov HaAdam'' ("Street of the People"), and it refers to three specific social spaces. Each concept part, again, exists of two elements:

<gallery caption="1: exhibition room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|
Image:Rothschild Blvd 4 Folie4.JPG|
Image:Rothschild Blvd 4 Folie5.JPG|
</gallery>
*strollology tours by residents (adults and kids)
**publication (incl. video clips introducing the guides) and registration through local website
**broadcasting also through local radio station "Radio Rothschild"
*portrait exhibition of residents, local employees, street artists, frequent visitors, homeless etc., stating their personal relation to the boulevard
**also visible at the local website (incl. video interviews of the portrayed people)

<gallery caption="2: dining room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie6.JPG|
Image:Rothschild Blvd 4 Folie7.JPG|
Image:Rothschild Blvd 4 Folie8.JPG|
</gallery>
*local companies (restaurants, banks, etc.) sponsor warm meals for the needy
**publication through the local website, "Radio Rothschild" and social organisations
*residents invite neighbors, random visitors, tourists etc. for an open-air Shabbat dinner (or BBQ or picnic) with home-made food (summertime only)
**publication (incl. video (audio) clip introducing the hosts) and registration through local website and "Radio Rothschild"

<gallery caption="3: play room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie9.JPG|
Image:Rothschild Blvd 4 Folie10.JPG|
Image:Rothschild Blvd 4 Folie11.JPG|
</gallery>
*sport events and children games
**publication (incl. sponsoring by local companies) and registration through local website and "Radio Rothschild"
*street concerts (free of charge) by famous and / or not yet famous local musicians, e.g. Coolooloosh “People of the Street“ (BalkanBeats), Street Music (HipHop), Perets Chayiut (FolkRock
**publication (incl. video clips of the artists) through local website
**live broadcasting also through local radio station "Radio Rothschild"

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2012-01-09T13:07:51Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

'''“Street of the People // People of the Street”'''

The communication concept for Rothschild Blvd is three-fold referring to specific social spaces. Each concept part, again, exists of two elements:

<gallery caption="1: exhibition room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|
Image:Rothschild Blvd 4 Folie4.JPG|
Image:Rothschild Blvd 4 Folie5.JPG|
</gallery>
*strollology tours by residents (adults and kids)
**publication (incl. video clips introducing the guides) and registration through local website
**broadcasting also through local radio station "Radio Rothschild"
*portrait exhibition of residents, local employees, street artists, frequent visitors, homeless etc., stating their personal relation to the boulevard
**also visible at the local website (incl. video interviews of the portrayed people)

<gallery caption="2: dining room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie6.JPG|
Image:Rothschild Blvd 4 Folie7.JPG|
Image:Rothschild Blvd 4 Folie8.JPG|
</gallery>
*local companies (restaurants, banks, etc.) sponsor warm meals for the needy
**publication through the local website, "Radio Rothschild" and social organisations
*residents invite neighbors, random visitors, tourists etc. for an open-air Shabbat dinner (or BBQ or picnic) with home-made food (summertime only)
**publication (incl. video (audio) clip introducing the hosts) and registration through local website and "Radio Rothschild"

<gallery caption="3: play room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie9.JPG|
Image:Rothschild Blvd 4 Folie10.JPG|
Image:Rothschild Blvd 4 Folie11.JPG|
</gallery>
*sport events and children games
**publication (incl. sponsoring by local companies) and registration through local website and "Radio Rothschild"
*street concerts (free of charge) by famous and / or not yet famous local musicians, e.g. Coolooloosh “People of the Street“ (BalkanBeats), Street Music (HipHop), Perets Chayiut (FolkRock
**publication (incl. video clips of the artists) through local website
**live broadcasting also through local radio station "Radio Rothschild"

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2012-01-09T13:06:08Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

'''“Street of the People // People of the Street”'''

The communication concept for Rothschild Blvd is three-fold referring to specific social spaces. Each concept part, again, exists of two elements:

<gallery caption="1: exhibition room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|
Image:Rothschild Blvd 4 Folie4.JPG|
Image:Rothschild Blvd 4 Folie5.JPG|
</gallery>
*strollology tours by residents (adults and kids)
**publication (incl. video clips introducing the guides) and registration through local website, broadcasting also through local radio station "Radio Rothschild"
*portrait exhibition of residents, local employees, street artists, frequent visitors, homeless etc., stating their personal relation to the boulevard
**also visible at the local website (incl. video interviews of the portrayed people)

<gallery caption="2: dining room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie6.JPG|
Image:Rothschild Blvd 4 Folie7.JPG|
Image:Rothschild Blvd 4 Folie8.JPG|
</gallery>
*local companies (restaurants, banks, etc.) sponsor warm meals for the needy - publication through the local website, "Radio Rothschild" and social organisations
*residents invite neighbors, random visitors, tourists etc. for an open-air Shabbat dinner (or BBQ or picnic) with home-made food (summertime only), publication (incl. video (audio) clip introducing the hosts) and registration through local website and "Radio Rothschild"

<gallery caption="3: play room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie9.JPG|
Image:Rothschild Blvd 4 Folie10.JPG|
Image:Rothschild Blvd 4 Folie11.JPG|
</gallery>
*sport events, children games - publication (incl. sponsoring by local companies) and registration through local website and "Radio Rothschild"
*street concerts (free of charge) by famous and / or not yet famous local musicians, e.g. Coolooloosh “People of the Street“ (BalkanBeats), Street Music (HipHop), Perets Chayiut (FolkRock) - publication (incl. video clips of the artists) through local website, live broadcasting also through local radio station "Radio Rothschild"

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2012-01-07T23:29:08Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

'''“Street of the People // People of the Street”'''

The communication concept for Rothschild Blvd is three-fold referring to specific social spaces. Each concept part, again, exists of two elements:

<gallery caption="1: exhibition room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|
Image:Rothschild Blvd 4 Folie4.JPG|
Image:Rothschild Blvd 4 Folie5.JPG|
</gallery>
*strollology tours by residents (adults and kids) - publication (incl. video clips introducing the guides) and registration through local website, broadcasting also through local radio station "Radio Rothschild"
*portrait exhibition of residents, local employees, street artists, frequent visitors, homeless etc., stating their personal relation to the boulevard - also visible at the local website (incl. video interviews of the portrayed people)

<gallery caption="2: dining room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie6.JPG|
Image:Rothschild Blvd 4 Folie7.JPG|
Image:Rothschild Blvd 4 Folie8.JPG|
</gallery>
*local companies (restaurants, banks, etc.) sponsor warm meals for the needy - publication through the local website, "Radio Rothschild" and social organisations
*residents invite neighbors, random visitors, tourists etc. for an open-air Shabbat dinner (or BBQ or picnic) with home-made food (summertime only), publication (incl. video (audio) clip introducing the hosts) and registration through local website and "Radio Rothschild"

<gallery caption="3: play room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie9.JPG|
Image:Rothschild Blvd 4 Folie10.JPG|
Image:Rothschild Blvd 4 Folie11.JPG|
</gallery>
*sport events, children games - publication (incl. sponsoring by local companies) and registration through local website and "Radio Rothschild"
*street concerts (free of charge) by famous and / or not yet famous local musicians, e.g. Coolooloosh “People of the Street“ (BalkanBeats), Street Music (HipHop), Perets Chayiut (FolkRock) - publication (incl. video clips of the artists) through local website, live broadcasting also through local radio station "Radio Rothschild"

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2012-01-07T23:27:31Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

'''“Street of the People // People of the Street”'''

The communication concept for Rothschild Blvd is three-fold referring to specific social spaces. Each concept part, again, exists of two elements:

<gallery caption="1: exhibition room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|
Image:Rothschild Blvd 4 Folie4.JPG|
Image:Rothschild Blvd 4 Folie5.JPG|
</gallery>

*portrait exhibition of residents, local employees, street artists, frequent visitors, homeless etc., stating their personal relation to the boulevard - also visible at the local website (incl. video interviews of the portrayed people)
*strollology tours by residents (adults and kids) - publication (incl. video clips introducing the guides) and registration through local website, broadcasting also through local radio station "Radio Rothschild"

<gallery caption="2: dining room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie6.JPG|
Image:Rothschild Blvd 4 Folie7.JPG|
Image:Rothschild Blvd 4 Folie8.JPG|
</gallery>

*local companies (restaurants, banks, etc.) sponsor warm meals for the needy - publication through the local website, "Radio Rothschild" and social organisations
*residents invite neighbors, random visitors, tourists etc. for an open-air Shabbat dinner (or BBQ or picnic) with home-made food (summertime only), publication (incl. video (audio) clip introducing the hosts) and registration through local website and "Radio Rothschild"

<gallery caption="3: play room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie9.JPG|
Image:Rothschild Blvd 4 Folie10.JPG|
Image:Rothschild Blvd 4 Folie11.JPG|
</gallery>

*sport events, children games - publication (incl. sponsoring by local companies) and registration through local website and "Radio Rothschild"
*street concerts (free of charge) by famous and / or not yet famous local musicians, e.g. Coolooloosh “People of the Street“ (BalkanBeats), Street Music (HipHop), Perets Chayiut (FolkRock) - publication (incl. video clips of the artists) through local website, live broadcasting also through local radio station "Radio Rothschild"

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2012-01-07T23:27:08Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

'''“Street of the People // People of the Street”'''
The communication concept for Rothschild Blvd is three-fold referring to specific social spaces. Each concept part, again, exists of two elements:

<gallery caption="1: exhibition room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|
Image:Rothschild Blvd 4 Folie4.JPG|
Image:Rothschild Blvd 4 Folie5.JPG|
</gallery>

*portrait exhibition of residents, local employees, street artists, frequent visitors, homeless etc., stating their personal relation to the boulevard - also visible at the local website (incl. video interviews of the portrayed people)
*strollology tours by residents (adults and kids) - publication (incl. video clips introducing the guides) and registration through local website, broadcasting also through local radio station "Radio Rothschild"

<gallery caption="2: dining room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie6.JPG|
Image:Rothschild Blvd 4 Folie7.JPG|
Image:Rothschild Blvd 4 Folie8.JPG|
</gallery>

*local companies (restaurants, banks, etc.) sponsor warm meals for the needy - publication through the local website, "Radio Rothschild" and social organisations
*residents invite neighbors, random visitors, tourists etc. for an open-air Shabbat dinner (or BBQ or picnic) with home-made food (summertime only), publication (incl. video (audio) clip introducing the hosts) and registration through local website and "Radio Rothschild"

<gallery caption="3: play room" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie9.JPG|
Image:Rothschild Blvd 4 Folie10.JPG|
Image:Rothschild Blvd 4 Folie11.JPG|
</gallery>

*sport events, children games - publication (incl. sponsoring by local companies) and registration through local website and "Radio Rothschild"
*street concerts (free of charge) by famous and / or not yet famous local musicians, e.g. Coolooloosh “People of the Street“ (BalkanBeats), Street Music (HipHop), Perets Chayiut (FolkRock) - publication (incl. video clips of the artists) through local website, live broadcasting also through local radio station "Radio Rothschild"

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2012-01-07T23:22:07Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

<gallery caption="Street of the People - People of the Street" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|part 1: exhibition room
Image:Rothschild Blvd 4 Folie4.JPG|
Image:Rothschild Blvd 4 Folie5.JPG|
Image:Rothschild Blvd 4 Folie6.JPG|part 2: dining room
Image:Rothschild Blvd 4 Folie7.JPG|
Image:Rothschild Blvd 4 Folie8.JPG|
Image:Rothschild Blvd 4 Folie9.JPG|part 3: play room
Image:Rothschild Blvd 4 Folie10.JPG|
Image:Rothschild Blvd 4 Folie11.JPG|
</gallery>

'''“Street of the People // People of the Street”'''
The communication concept for Rothschild Blvd is three-fold referring to specific social spaces. Each concept part, again, exists of two elements:
#exhibition room
*portrait exhibition of residents, local employees, street artists, frequent visitors, homeless etc., stating their personal relation to the boulevard - also visible at the local website (incl. video interviews of the portrayed people)
*strollology tours by residents (adults and kids) - publication (incl. video clips introducing the guides) and registration through local website, broadcasting also through local radio station "Radio Rothschild"
#dining room
*local companies (restaurants, banks, etc.) sponsor warm meals for the needy - publication through the local website, "Radio Rothschild" and social organisations
*residents invite neighbors, random visitors, tourists etc. for an open-air Shabbat dinner (or BBQ or picnic) with home-made food (summertime only), publication (incl. video (audio) clip introducing the hosts) and registration through local website and "Radio Rothschild"
#play room
*sport events, children games - publication (incl. sponsoring by local companies) and registration through local website and "Radio Rothschild"
*street concerts (free of charge) by famous and / or not yet famous local musicians, e.g. Coolooloosh “People of the Street“ (BalkanBeats), Street Music (HipHop), Perets Chayiut (FolkRock) - publication (incl. video clips of the artists) through local website, live broadcasting also through local radio station "Radio Rothschild"

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

File:Rothschild Blvd 4 Folie9.JPG

2012-01-07T22:46:44Z

Heike.kaiser: uploaded a new version of "Image:Rothschild Blvd 4 Folie9.JPG"

Rothschild Boulevard

2012-01-07T22:43:43Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

<gallery caption="Street of the People - People of the Street" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|part 1: exhibition room
Image:Rothschild Blvd 4 Folie4.JPG|
Image:Rothschild Blvd 4 Folie5.JPG|
Image:Rothschild Blvd 4 Folie6.JPG|part 2: dining room
Image:Rothschild Blvd 4 Folie7.JPG|
Image:Rothschild Blvd 4 Folie8.JPG|
Image:Rothschild Blvd 4 Folie9.JPG|part 3: play room
Image:Rothschild Blvd 4 Folie10.JPG|
Image:Rothschild Blvd 4 Folie11.JPG|
</gallery>

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2012-01-07T22:42:45Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

<gallery caption="Street of the People - People of the Street" widths="150px" heights="150px" perrow="3">
Image:Rothschild Blvd 4 Folie3.JPG|part 1: exhibition room
Image:Rothschild Blvd 4 Folie4.JPG|your image text
Image:Rothschild Blvd 4 Folie5.JPG|your image text
Image:Rothschild Blvd 4 Folie6.JPG|part 2: dining room
Image:Rothschild Blvd 4 Folie7.JPG|your image text
Image:Rothschild Blvd 4 Folie8.JPG|your image text
Image:Rothschild Blvd 4 Folie9.JPG|part 3: play room
Image:Rothschild Blvd 4 Folie10.JPG|your image text
Image:Rothschild Blvd 4 Folie11.JPG|your image text
</gallery>

''Please publish your findings here''

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2012-01-07T22:41:28Z

Heike.kaiser: /* Exercise 4: Communication Concepts */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

<gallery caption="Street of the People - People of the Street " widths="150px" heights="150px" perrow="5">
Image:Rothschild Blvd 4 Folie3.JPG|your image text
Image:Rothschild Blvd 4 Folie4.JPG|your image text
Image:Rothschild Blvd 4 Folie5.JPG|your image text
Image:Rothschild Blvd 4 Folie6.JPG|your image text
Image:Rothschild Blvd 4 Folie7.JPG|your image text
Image:Rothschild Blvd 4 Folie8.JPG|your image text
Image:Rothschild Blvd 4 Folie9.JPG|your image text
Image:Rothschild Blvd 4 Folie10.JPG|your image text
Image:Rothschild Blvd 4 Folie11.JPG|your image text
</gallery>

''Please publish your findings here''

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

File:Rothschild Blvd 4 Folie11.JPG

2012-01-07T22:38:07Z

Heike.kaiser:

File:Rothschild Blvd 4 Folie10.JPG

2012-01-07T22:37:41Z

Heike.kaiser:

File:Rothschild Blvd 4 Folie9.JPG

2012-01-07T22:35:58Z

Heike.kaiser: uploaded a new version of "Image:Rothschild Blvd 4 Folie9.JPG"

File:Rothschild Blvd 4 Folie9.JPG

2012-01-07T22:25:37Z

Heike.kaiser:

File:Rothschild Blvd 4 Folie8.JPG

2012-01-07T22:25:16Z

Heike.kaiser:

File:Rothschild Blvd 4 Folie6.JPG

2012-01-07T22:24:21Z

Heike.kaiser: uploaded a new version of "Image:Rothschild Blvd 4 Folie6.JPG"

File:Rothschild Blvd 4 Folie7.JPG

2012-01-07T22:20:51Z

Heike.kaiser:

File:Rothschild Blvd 4 Folie6.JPG

2012-01-07T22:19:38Z

Heike.kaiser:

File:Rothschild Blvd 4 Folie5.JPG

2012-01-07T22:19:12Z

Heike.kaiser:

File:Rothschild Blvd 4 Folie4.JPG

2012-01-07T22:18:48Z

Heike.kaiser:

File:Rothschild Blvd 4 Folie3.JPG

2012-01-07T22:18:22Z

Heike.kaiser:

Rothschild Boulevard

2011-12-20T15:10:11Z

Heike.kaiser: /* Exercise 3: Behaviour Patterns */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|building and cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|occupying
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

<gallery caption=" " widths="150px" heights="150px" perrow="5">
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
</gallery>

''Please publish your findings here''

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2011-12-20T15:08:38Z

Heike.kaiser: /* Exercise 3: Behaviour Patterns */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|strolling around
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|sports and transportation
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|socializing
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|hanging around
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|entertaining
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working / studying
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild working 2.jpg|cleaning
Image:Rothschild Blvd 3 Folie25.JPG
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild tents 2.jpg|mass demonstration during summer 2011
Image:Rothschild Blvd 3 Folie28.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

<gallery caption=" " widths="150px" heights="150px" perrow="5">
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
</gallery>

''Please publish your findings here''

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

Rothschild Boulevard

2011-12-20T15:04:02Z

Heike.kaiser: /* Exercise 3: Behaviour Patterns */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|young mothers with strollers and dog walkers
Image:Rothschild Blvd 3 Folie4.JPG
Image:Rothschild Blvd 3 Folie5.JPG
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild Blvd 3 Folie7.JPG
Image:Rothschild resting 2.jpg|bike-riding and resting in the picnic area
Image:Rothschild Blvd 3 Folie9.JPG
Image:Rothschild Blvd 3 Folie10.JPG
Image:Rothschild Blvd 3 Folie11.JPG
Image:Rothschild socialising 2.jpg|meeting friends
Image:Rothschild Blvd 3 Folie13.JPG
Image:Rothschild Blvd 3 Folie14.JPG
Image:Rothschild eating 2.jpg|eating sushi near Allenby St.
Image:Rothschild Blvd 3 Folie16.JPG
Image:Rothschild begging 2.jpg|begging
Image:Rothschild Blvd 3 Folie18.JPG
Image:Rothschild party 2.jpg|electronic headphone party
Image:Rothschild Blvd 3 Folie20.JPG
Image:Rothschild Blvd 3 Folie21.JPG
Image:Rothschild multimedia 2.jpg|working / studying open-air
Image:Rothschild Blvd 3 Folie23.JPG
Image:Rothschild Blvd 3 Folie24.JPG
Image:Rothschild working 2.jpg|cleaning
Image:Rothschild Blvd 3 Folie26.JPG
Image:Rothschild Blvd 3 Folie27.JPG
Image:Rothschild tents 2.jpg|mass demonstration during summer 2011
Image:Rothschild Blvd 3 Folie29.JPG
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

<gallery caption=" " widths="150px" heights="150px" perrow="5">
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
</gallery>

''Please publish your findings here''

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

----
[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

File:Rothschild Blvd 3 Folie28.JPG

2011-12-20T14:57:07Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie26.JPG

2011-12-20T14:56:15Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie25.JPG

2011-12-20T14:55:49Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie23.JPG

2011-12-20T14:55:26Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie21.JPG

2011-12-20T14:55:02Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie20.JPG

2011-12-20T14:54:34Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie18.JPG

2011-12-20T14:54:04Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie16.JPG

2011-12-20T14:53:36Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie14.JPG

2011-12-20T14:53:06Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie13.JPG

2011-12-20T14:52:41Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie11.JPG

2011-12-20T14:52:15Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie10.JPG

2011-12-20T14:51:49Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie9.JPG

2011-12-20T14:50:28Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie7.JPG

2011-12-20T14:50:01Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie5.JPG

2011-12-20T14:49:33Z

Heike.kaiser:

File:Rothschild Blvd 3 Folie4.JPG

2011-12-20T14:48:02Z

Heike.kaiser:

Rothschild Boulevard

2011-12-18T08:20:46Z

Heike.kaiser: /* Image Gallery */

---> back to overview of [[Everyday_Landscapes_Seminar_Case_Study_List|Case Study List]]

'''Strolling along Tel Aviv's oldest and most famous boulevard and its surrounding'''

{| align="right" width="300pt" style="background:Gainsboro; color:black"
|-
| '''Name''' ||style="background:Lavender"| ''Rothschild Boulevard''
|-
| '''Location''' || style="background:Lavender"|''Tel Aviv-Yafo''
|-
| '''Country''' || style="background:Lavender"|''Israel''
|-
| '''Authors''' || style="background:Lavender"|''Heike Kaiser''
|-
| colspan="3" align="center" style="background:silver"| [[Image:Rothschild 017.JPG|300px]]
|-
| ||style="background:Lavender"|
|-
| colspan="3" align="center" style="background:silver"| <googlemap version="0.9" lat="32.067665" lon="34.775162" type="satellite" zoom="15" width="300" height="250">
</googlemap>
|}

== Short Introduction to the Area of Study ==

[http://en.wikipedia.org/wiki/Rothschild_Boulevard Rothschild Boulevard] is one of the major streets in [http://en.wikipedia.org/wiki/Tel-Aviv Tel Aviv], and certainly it’s most famous: As one of the city’s first four streets, it was built on top of sand dunes. First named ''Rehov Ha’Am'' (literally – the ‘Street of the people‘), it was changed to ''Sderot Rothschild'' in 1910, in honor of '''Baron de Rothschild''', member of the French branch of the [http://en.wikipedia.org/wiki/De_Rothschild famous banking dynasty].

It was designed as a boulevard because the Jewish settlers were unable to drain the small wadi that ran there and were compelled to construct on both sides of the street, leaving the center for pedestrians, thus making it into the city’s first boulevard. It is here that the '''Independence Hall''' is located, the site where the first Israeli Prime Minister, [http://en.wikipedia.org/wiki/Ben_Gurion David Ben Gurion], declared the establishment of the State of Israel, on the [http://en.wikipedia.org/wiki/Israeli_Declaration_of_Independence 14th of May, 1948].

Nowadays, the boulevard has a designated promenade for pedestrians and bicycle as its centerpiece; it is the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses.
But it is also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café mecca that has trendy spots in and around the avenue; a nightlife center with nearby Lillinblum St. offering the city’s largest concentration of bars.

The boulevard starts in [http://en.wikipedia.org/wiki/Neve_Tzedek Neve Tsedek] on its southwestern end and goes east, intersecting with Herzl and Allenby until it reaches the [http://en.wikipedia.org/wiki/Habima_Theatre Habima National Theater].
It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated, forming part of the [http://en.wikipedia.org/wiki/White_City_(Tel_Aviv) White City] recognized by UNESCO as [http://en.wikipedia.org/wiki/UNESCO_World_Heritage_Site World Heritage Site] since 2003.

The boulevard is residential between Habima and Mazeh Street. Its most active (and expensive) part lies north of its intersection with [http://en.wikipedia.org/wiki/Allenby_Street Allenby Street]. Many of the smaller streets connecting with Rothschild here have the same historical-yuppie atmosphere, architectural style and cultural significance. Thus, one should not just walk up and down Rothschild but stroll around in search for some “gems“. South of the Allenby intersection, business is less active but experts consider that area to be the boulevard's future as some luxury residential projects are planned for the area.

== Exercise 1: Sketching the Landscape ==

'''Time frame: October 25 - November 15, 2011'''

'''''Student activities:'''''
* Creation of analytical drawings and sketches
* Presentation of results

=== Sketches and Drawings ===

<gallery caption="sketches" widths="150px" heights="150px" perrow="5">
Image:Rothshild 002.JPG|northern beginning / end of the boulevard near Habima Theater
Image:Rothshild 003.JPG|sitting area close to Mazeh St.
Image:Rothshild 004.JPG|central part of the boulevard
Image:Rothshild 005.JPG|Artists' Chair
Image:Rothshild 006.JPG|Founders' Square at the southern end / beginning of the boulevard near Neve Tzedek
</gallery>

<gallery caption="sections" widths="150px" heights="150px" perrow="5">
Image:Rothshild 007.JPG|sections I: Marmorek - Shenkin St.
Image:Rothshild 008.JPG|sections II: Shenkin - Mazeh St.
Image:Rothshild 009.JPG|sections III: Mazeh - Shadal St.
Image:Rothshild 010.JPG|sections VI: Shadal - Allenby St.
Image:Rothshild 011.JPG|sections V: Allenby - Herzl St.
</gallery>

== Exercise 2: Landscape Layers ==

'''Time frame: November 15 - 29, 2011'''

Tel Aviv was founded in 1909, the idea being to establish a Jewish garden suburb, located on the sand dunes north of [http://en.wikipedia.org/wiki/Jaffa Jaffa]. Rothschild Boulevard was one of the first four residential streets. After World War I, a town-planning scheme for a [http://en.wikipedia.org/wiki/Garden_city_movement garden city] of 40,000 was prepared by [http://en.wikipedia.org/wiki/Patrick_Geddes Sir Patrick Geddes], which provided for small plots for family houses, with narrow peaceful streets, small public gardens and some major boulevards.

=== time based changes ===

'''"landscape biography"'''
*1910-1920: sand cover, remnants of wadi in the center, planting of trees
*1920-1930: construction of pedestrian walk to both street sides
*1930-1940: addition of outdoor furniture, fences
*1940-1960: construction of Founder's Square, pond
*1960-1980: construction of playgrounds, implementation of open air art
*1980-2000: implementation of bicycle lanes, new outdoor furniture
*2000-2002: renovation
*since 2000: art exhibitions (globes, bulls etc.), construction of high-rising buildings, restauration of Bauhaus buildings
*summer 2011: implementation of bicycle rental spots, demonstration camp site

<gallery caption="historic pictures" widths="150px" heights="150px" perrow="4">

Image:Rothschild-Blvd Herzl St.jpg| People promenading on Rothschild Blvd and Herzl St, drawing by Nahum Gutman <ref name="Nahum Gutman"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 2 of 8: Drawing by Nahum Gutman'' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/img003/1243297080_CKnRn-M.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1910.jpg| Tel Aviv's first kiosk on the corner of Rothschild Blvd / Herzl St, photo by Avraham Soskin, 1910 <ref name="Avraham Soskin"> Jewish Heritage Online Magazine (2011). ''Arts > Documentators of the Dream > Avraham Soskin. Tel Aviv's water tower, and the first kiosk erected on the corner of Rothschild Boulevard and Herzl Street, 1910. Silver Prints Collection.'' http://jhom.com/arts/doc_dream/ill9_large.jpg (Nov 28, 2011) </ref>

Image:Rothschild-Blvd_1911.jpg| Rothschild Blvd and Herzl St, Tel Aviv, 1911 (to the southwest). Note the kiosk under the red arrow. <ref name="Jerry Heiss"> Heiss, Jerry (2011). ''1911:Rothschild Blvd. and Herzl St. Tel Aviv'' http://www.flickr.com/photos/jerry_heiss/5827747028/in/photostream/ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_construction.jpg| Buildings under construction on Rothschild Blvd <ref name="Arieh Sharon"> Sharon, Arieh (2011). ''Kibbutz + Bauhaus > Tel Aviv on the Mediterranean - A Town on Pilotis 1932-1939 > Tel Aviv's First Buildings > Picture 4 of 8: Buildings under construction on Rothschild Boulevard '' http://www.ariehsharon.org/TelAviv/Tel-Avivs-First-Buildings/16368851_hJrTMT#1243298947_3UVpZ (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1921.jpg| Rothschild Blvd towards Neve Tzedek neighborhood, 1921 <ref name="Rahel Neiman (1)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd1921.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1920s.jpg| Rothschild Blvd in the 1920s <ref name="Rahel Neiman (2)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-1.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1930s.jpg| Rothschild Blvd in the 1930s <ref name="Rahel Neiman (3)"> Neiman, Rahel (2011). ''Nostalgia Sunday – Up Rothschild Boulevard'' http://israelity.com/wp-content//2011/07/Tel-Aviv-Rothschild-Blvd-2.jpg (Nov 28, 2011)</ref>

Image:Rothschild-Blvd_1947.jpg| Rothschild Blvd, 1947 <ref name="C A Farmer"> Farmer, C.A. (2011). ''Palestine 1947 > Gallery > Page 5 of 9 > Rothschild Boulevard'' http://www.palestine1947.co.uk/images/main/Rothschild_Boulevard.jpg (Nov 28, 2011)</ref>

</gallery>

<gallery caption="future development in the southern part" widths="150px" heights="150px" perrow="4">

Image:Rothschild Blvd existing buildings.jpg| existing skyscrapers on Rothschild Blvd (from south-east)
Image:Rothschild Blvd existing buildings 2.jpg| existing skyscrapers on Rothschild Blvd (from north-east)

Image:Rothschild.jpg| Future scenario of Rothschild Blvd until 2020 <ref name="torenos"> Torenos via photobucket (2011). ''Photobucket > Toreno > Tel Aviv > Photo 65 of 86 > Rothschild '' http://s2.photobucket.com/albums/y18/torenos/tel%20aviv/?action=view&current=Rothschild.jpg (Nov 28, 2011)</ref>

Image:2047_meier-on-rothschild.jpg| Model of Meier Tower on Rothschild Blvd / Allenby St (currently under construction) <ref name="urbika"> Urbika Architecture and City Development - Online Community (2011). ''Urbika > Projects > Israel > Tel Aviv > Construction > Meier On Rothschild ''http://www.urbika.com/imgs/projects/large/2047_meier-on-rothschild.jpg (Nov 28, 2011)</ref>

Image:Tel aviv 013.jpg| Illustration of a square at the southern end
Image:Tel aviv 007.jpg| Construction site in summer 2011
</gallery>

===formal analysis===

*topography, open spaces, built, green, traffic and water structures on different layers.
*Definition of zones with coherent character
*Description of this character.

<gallery caption="topography" widths="150px" heights="150px" perrow="4">
Image:Rothshild-01.jpg| Marmorek St. / Habima Theater (30 m | 0 m)
Image:Rothshild-02.jpg| Bar Ilan St. (37 m | 305 m)
Image:Rothshild-03.jpg| Mazeh St. (35 m | 597 m)
Image:Rothshild-05.jpg| between Nachmani and Betsalel Yafe St. (30 m | 871 m)
Image:Rothshild-06.jpg| Shabal St. (38 m | 983 m)
Image:Rothshild-07.jpg| Allenby St. (32 m | 1180 m)
Image:Rothshild-08.jpg| Nachalat Benjamin St. (24 m | 1400 m)
Image:Rothshild-09.jpg| Herzl St. (22 m | 1520 m)
</gallery>

<gallery caption="land use" widths="150px" heights="150px" perrow="4">
Image:Rothschild blvd surrounding overview.jpg| overview
Image:Rothschild blvd residential.jpg| residential areas
Image:Rothschild blvd commercial.jpg| commercial
Image:Rothschild blvd tourism culture.jpg| tourism & culture
Image:Rothschild blvd public buildings.jpg| public buildings
Image:Rothschild blvd renovation areas.jpg| historic renovation areas
Image:Rothschild blvd green areas.jpg| gardens, parks & boulevards
Image:Rothschild blvd transport development.jpg| tarnsportation & open space development
</gallery>

== Exercise 3: Behaviour Patterns ==

'''Time frame: December 6 - 20, 2011'''
* How do people behave in this area? How do they use the space? What is important for them?
* Observation of study area, interviews with local people and mapping of use patterns.
* Preparation of short presentation

The boulevard and its surrounding attract ''the young and the beautiful'', the rich big spenders and the homeless, as well as parents with strollers or dog walkers with plastic bags or sports men and women. You can spend few lovely hours walking around, mixing a bit of people-watching, resting on one of the promenade's benches, sipping coffee or having business lunch in one of the cafés or restaurants.

In the afternoons and weekends you see children use the playing devices in the northern part towards Habima Theater. Around sunset you can watch elderly play Boule in the designated fields in the central area. In the late evenings you may find yourself listening to street artists who perform near Shabal St. around a sculpture built from a chair on a pyramid of stairs, all painted in green. Every early Sunday morning you can see municipal workers cleaning the pavement from fallen leaves and common litter.

<gallery caption="social activities" widths="150px" heights="150px" perrow="5">
Image:Rothschild walking 2.jpg|young mothers with strollers and dog walkers
Image:Rothschild resting 2.jpg|bike-riding and resting in the picnic area
Image:Rothschild eating 2.jpg|eating sushi near Allenby St.
Image:Rothschild multimedia 2.jpg|working / studying open-air
Image:Rothschild socialising 2.jpg|meeting friends
Image:Rothschild guided tour 2.jpg|taking a guided tour
Image:Rothschild begging 2.jpg|begging
Image:Rothschild working 2.jpg|cleaning
Image:Rothschild party 2.jpg|electronic headphone party
Image:Rothschild tents 2.jpg|mass demonstration during summer 2011
</gallery>

== Exercise 4: Communication Concepts ==

'''Time frame: December 19, 2011 - January 17, 2012'''
* Based on the different landscape assessment approaches students will develop a communication concept for their area of study
* Which measures would be necessary for enhancing the awareness for the area?
* Students are free to choose their method.

<gallery caption=" " widths="150px" heights="150px" perrow="5">
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
Image:yourimagename.jpg|your image text
</gallery>

''Please publish your findings here''

== Image Gallery ==

<gallery caption=" " widths="150px" heights="150px" perrow="4">
Image:Rothschild 003 small.jpg|Habima Theater (new construction 2008-2011)
Image:Rothschild 016 small.jpg|fish pond
Image:Rothschild 020_small.jpg|boule fields
Image:tel aviv 046_small.jpg| alley
Image:tel aviv 048_small.jpg|Ficus alley
Image:tel aviv 055_small.jpg|coffee place near Nachmani St.
Image:tel aviv 068_small.jpg|sculpture near Allenby St. (artist unknown)
Image:tel aviv 077_small.jpg|sitting area near Nahalat Benjamini St.
</gallery>

== References ==
<references/>

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[[Category:Case Study]]
[[Category:Everyday Landscapes Case Study]]
[[Category:Everyday Landscapes Working Group]]
[[Category:Everyday Landscapes Urban Streets]]

About categories: You can add more categories with this tag: "[[Category:Category Name]]", add your categories

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Heike.kaiser:

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Heike.kaiser:

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Heike.kaiser:

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Heike.kaiser: